Blogging
Don't Underestimate the Power of PR
Exciting, quality PR and editorial content is moving to the forefront of marketing communications strategy. PURE Communications’ talented team of public relations experts, Media Communications strategists and editorial copywriters will breathe life into your press releases, website development, opinion pieces, testimonials, case studies, blogs, and white papers.
The PURE Communications public relations team enjoys the challenge of crafting a variety of compositions and are adept at meeting the different demands of various editorial requirements.
PR - Media Relations:
Having great relationships with the journalists in your industry will pay huge dividends in terms of your company’s reputation in the market and your growth potential. While journalists should be neutral and unbiased, they are also human beings and your public relations push with them is tantamount to getting good press and managing bad press and crisis situations if they occur.
Once our copywriters have developed and posted relevant, meaningful content, our media relations division works hand-in-hand with the digital marketing team to ensure your message gets into the right media and out to your target market. We source 100% accurate targeted media lists from partner firm Encyclomedia and handle all media relations activity on your behalf. Media relations activities include issuing PR releases to the right audience in order to secure free press, arranging print, TV, and radio interviews, posting articles on industry portals, posting blogs in the blogosphere, and managing your message.
Our public relations team develop story ideas and angles, get opinions and feedback from the targeted journalists and editors, and ensure that our ideas are newsworthy before investing lots of time and money into them. After all, developing angles and stories that are meaningful, timely and relevant is the name of the PR game.
Lastly, our media relations efforts don’t stop at the ‘usual suspects’. When it comes to our targeted journalists, editors, and publishers, we think outside of the box. We model the various target audiences and buyers personas to media selection, then we develop both technical and non-technical stores and news releases to cover the whole market.
Editorial Copywriting
In the world of the Internet and Google, content is increasingly becoming king. We at PURE Communications believe that we have one of the top 5 editorial teams for business communications in South Africa. Led by Malcolm Stone, we take pride in creating lively, meaningful, timely, and relevant content for our clients. Our digital marketing division gets your content out into cyberspace into the hands of your target market.
Web-Based Copywriting
While all journalists prefer to write using proper language, writing for the Internet is as much about science as art. Our web-based copywriters specialise in creating copy that is compatible with your online marketing strategy (or internet marketing strategy) while being friendly to the reader. PURE Editorial strives to create web copy that maximises your search engine rankings, increases your site’s conversion rates, and increases your repeat visitor counts always keeping your web design in mind.
Our copywriting services include:
- Press releases
- Media releases
- Product information booklets
- Advertorials
- Website copy
- White papers
- Newsletters
- Blogs
Our Communications Services include:
- Media public relations
- Media placement
- Media Training
- Digital distribution to newsfeeds
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