Public Relations

Meaningful. Timely. Relevant. Our hard-hitting PR team is respected in the field for getting it right the first time, every time. An essential part of your communications mix, exciting, quality PR and editorial content is moving to the forefront of Communications strategy. We’ve been clients ourselves. So we understand what you need.

Handpicked from a diversity of backgrounds and experience – marketing, publishing, media, research, media strategy, reputation management – our broad range of viewpoints ensures that we understand how to talk about your business to your specific client mix.

Media Relations

PURE Communications’ well-established relationship with the press works both ways – With our reputation for PURE frank and newsworthy communications, our press contacts trust our outflow of quality and newsworthy commentary. We understand how the news beast works.

Honed over years in the industry, our Little Black Book of key media contacts opens doors in your sector and pays huge dividends for your company’s reputation and growth potential.

From the copywriters’ desk to the editors’, our media relations division then works hand-in-hand with the digital marketing team to ensure your message makes its way into the right media and out to your target market.

Your message is broadcast to highly focused media lists, filtering to print, TV, radio, digital, the right media for you – managing your message every step of the way.

Editorial copywriting

Our ideas work harder. PURE Communications’ Editorial team breathe life into your media profile through on-target press releases, website development, opinion pieces, testimonials, case studies, blogs and white papers.

PURE Communications is confident we have one of the Top 5 editorial teams for Marketing PR in South Africa. Adept at meeting the demands of different editorial requirements, our talented team takes pride in creating lively, meaningful, timely and relevant content for our clients’ individual needs.

Web-based copywriting

With e-content only seconds from the fingertips of your consumer, your reputation is literally in the hands of your consumers. Give them what you want.

Our specialist web copywriters create copy both compatible with your online marketing strategy and the needs of the online reader. PURE Editorial crafts web copy that maximises your search engine rankings, ups your site’s conversion rates, and keeps visitors coming back, while working in harmony with web design.

Our Copywriting services include

• Press releases
• Media releases
• Product information booklets
• Advertorials
• Website copy
• White papers
• Newsletters
• Blogs