World Cup Soccer 2010

2010 is almost here, and with it the World Cup comes to South Africa. From 11 June to 11 July 2010, the world’s largest sporting event is coming to our shores, and along with that, tremendous opportunities for marketers.

Of course, if you try to align yourself to the event, FIFA will have you thrown in the slammer. Even so, the whole world with be watching and the global news media will be everywhere. 400,000 foreigners will be coming to South Africa from around the globe. An accumulative 40 billion people will watch on TV.

Just to give you an idea of how big it was last time around…

Germany 2006

• 206 (out of 249) countries entered the competition
• 800 000 visitors were expected, 2,000,000 arrived!
• 18 million spectators at Fan Parks
• Visitors spent $766 million
• Overall the spectators spent $4 billion
• Germany spent $1.6 billion revamping stadiums

What are the opportunities?

• Public Relations: The international media – all of them – will be here looking for stories. You can be one of them. PURE can put together a PR programme to reach your target audience. But it’s never too early to start building your profile in the media.
  
  
• Client Hospitality: Your overseas clients may be coming, and most South African businesses will be shutting their doors, or at least slowing down, during the event. PURE can manage your hospitality during the World Cup, and we have one of South Africa’s best local entertainers, Khensy, available to perform throughout the event
  
  
• Marketing to visitors: Spectators spent $4 billion in Germany. How much of that can be yours? PURE can run below the line and digital campaigns, create film productions, and design and produce virtually everything you need to reach your customers.